Kaz Hirai: PS4 ‘all about the gamers’ first, unlike Xbox One

Today at the D11 conference hosted by AllThingsD, Sony president and CEO Kaz Hirai emphasized what many anticipated following the Xbox One unveiling: the PS4 would put gamers as their top priority rather than the more widespread demographic Microsoft appears to be targeting.

“I fundamentally believe that the initial market that we need to make sure we appeal to with any new platform … is really the gaming audience. They will be the supporters of your platform and they will help propel the installed base,” explained Hirai.

However, that doesn’t mean that applications for streaming entertainment will be neglected. “But that’s after we establish the platform as a video game platform," explained Hirai. "We want to make sure that we are there for the gamers with our PS4 as well. They will go beyond this, but they’ll definitely start with gamer first."

“For us, it’s all about the gamers.”

Stay tuned to PSU for breaking news on PS4 and more.


Ernest Lin is a US Editor for PSU when he’s not recovering from a recent cold. Follow him on Tumblr & Twitter for updates on gaming, movies, traveling, anime, Japanese pop culture, and more.