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PlayStation Fans Are Most Brand Loyal, Claims Study

According to a new study conducted by BestSEOCompanies, PlayStation fans are the most loyal in comparison to other major console brands such as Nintendo and Microsoft.

Study Says PlayStation Fans Are Most Loyal

BestSEOCompanies conducted a survey of over one thousand individuals in order to ascertain which brands there were most loyal to, and PlayStation ranked as one of the highest among the likes of McDonald’s, Android, and Nike.

When compared to other game companies, PlayStation nabbed 40.7%, while Microsoft and Nintendo clocked innate 31% and 30.4%, respectively. Furthermore, one in three people were interested in grabbing the PlayStation 5 compared to one in four who were interested in the Xbox Series X.

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The PlayStation brand has seen huge success during the current-generation console war, with PS4 shipping over 100 million units since its launch back in November 2013. While Microsoft hasn’t revealed sales figures for the Xbox One for years, but it’s fair to say PS4 is comfortably at the front of the pack.

Sony is gearing up for the launch of the PS5 in holiday 2020, during which time Microsoft will also launch its new home console.

Rumors have also suggested that the PS5 backwards compatibility support will extend beyond just PS4 games, with the system allegedly able to play older PlayStation titles natively, too.

Probably best you don’t flog all your old games just yet, then.

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Jack Tretton, the former head of Sony Computer Entertainment America (SCEA), had the following to say about next-gen:

Microsoft should give them a better run for their money, and Stadia is a new wrinkle in the market that didn’t exist in 2013. Nintendo is more relevant this time around. It’s going to be a much more competitive market. There are new players. But they’ve learned some valuable lessons in this generation. It should be great for everyone in the business, whether you’re a developer or a gamer. It’s going to keep everyone on their toes.