The new venture will see Playtonic continuing to develop games for its own IPs, it will also use its experience in crafting the much-loved Yooka-Laylee and Yooka-Laylee and the Impossible Lair to help other businesses and developers alike ‘reach the best audience possible.’
The three companies that it’s teaming with are Awe Interactive, Fabraz, and okidokico. Speaking on the announcement, Gavin Price, CEO of Playtonic, commented:
The knowledge that we were coming up to our sixth birthday triggered lots of typical Teams calls amongst the staff here at Playtonic.Should we all don party hats and video chat together? Should we have a few mocktails, whip out the Karaoke and belt out our best Beyoncé?
Or should we launch a new publishing label designed to bring the best games from indie studios the world over to market? Given I had a bit of scratchy throat that evening – and that the establishment of Playtonic Friends had been brewing as a serious ambition for a while – we went with that.
Playtonic Friends is set to real the first games from the partnership soon, and the studio is also working on a ‘top-secret’ game of its own.