GamesCom 2013 News

PS4’s lower price point won’t necessarily be enough to top Xbox One, says SCEA boss

Jack Tretton, CEO and president of Sony Computer Entertainment America (SCEA), has warned that PlayStation 4’s wallet-friendly price point may not be enough to secure its victory in the upcoming console war with Xbox One.

Speaking with Bloomberg, Tretton acknowledged the advantage of launching a console that’s cheaper than the competition, but noted consumers consider far more than the price when making a purchase decision.

"I think ultimately, the gamer looks at ten-year product lifecycles; they look at the software offerings; they look at the value proposition," the executive said. "And the lowest priced system isn’t always the most successful, but being cheaper than your competition is never a bad thing.

“I feel like we’ve got the gamer on our side; I feel like we’ve got the development community on our side; and now we’ve got to execute."

Tretton explained that when releasing a product as crucial as PS4, “the most important thing to get right is the consumer proposition, the value proposition. That people say, ‘I saw it, it looks great, I’ve got to have it.’ And if that’s the answer, then you’ve got a winner on your hands.”

PS4 will be released in the U.S. on November 15 and in Europe on November 29, priced $399/£349, respectively.

What do you think of Tretton’s comments? Do you feel PS4’s cheaper price point will prove a major advantage for the console, or do you think the system still has a major fight on its hands for console war supremacy? Sound off in the comments section below.