Gods & Monsters is now officially know was Immortals: Fenyx Rising, which Ubisoft claim fits in more with the company’s vision for the project.
However, according to reports online, it appears that the folks at Monster Energy drink kicked up a fuss about the game’s original title, filling an opposition to the Gods & Monster trademark back in April.
Gods & Monsters Trademark Opposed By Monster Energy Drink
The drinks company claimed that the Gods & Monsters title would damage its business, having been involved directly with the video games industry for some time now, including sponsorship of esports teams and events, plus even turning up in titles such as Death Stranding.
A few months after, Ubisoft had started referring to the project as ‘the game formerly known as Gods and Monsters.’ Despite this, Richard Hoeg of Hoeg’s Law reckons Ubisoft would have overthrown opposition from Monster Energy, albeit at the cost of a lot of time and money.
Opposition to a USPTO filing can essentially win the day because it’s too expensive to fight. The fact that Ubisoft is a publicly-traded company doesn’t change the fact that they don’t want to fight expensive fights, especially when there isn’t a real certainty of winning.
Yes, I think they would have ultimately have defeated Monster Energy’s push for opposition, but at what cost? And at what time? And what level of marketing would have been affected?
Immortals: Fenyx Rising is scheduled for release on PS5, PS4, PC, Nintendo Switch, Xbox One and Xbox Series X/S on December 3.
[Source – Video Game Chronicle]