Sony Europe boss Andrew House has expressed his confidence in the price point for the upcoming PSPgo in PAL territories, stating that European punters are far less ‘price driven’ than other markets.
The revamped handheld is set to retail for around 250 Euros this October, though House doesn’t see the high price point becoming a problem for consumers in the region, who he feels are more concerned over longevity and value proposition than cost.
“If it’s cheaper would we sell more? The answer would probably be yes,” he said, adding, “I think on PlayStation 3, and the potential with an extension of PSP, we’ve got an opportunity to go even further on that. The overall value proposition which, by the way, European consumers get very, very well, I don’t think they are as price driven as other markets.”
"So the overall value proposition is really strong and trends towards that lifecycle. And then you’ve got for the first time a networked community for the business and the strength that implies.”
"That’s a huge factor in retaining people for a longer lifecycle with the product they have, because now they’ve bought into not just a packaged media relationship with games, but they’re bought into a community that they’re sharing with people and they’re interacting with."