Sony Interactive Entertainment (SIE) have today announced that it will change its organisational structure from April 1, 2018.
This move is to further reinforce its business and operational strength to continue to spearhead and remain the leader in the constantly evolving business environment.
Basically, people and departments are moving about at SIE to try and retain PlayStation’s grip on the video game market.
SIE released a statement that fully details the changes being made.
As PlayStation® continues to bring together more customers around the world than ever before, meeting the needs of the globally connected PlayStation®4 community, while also responding to specific requirements in each regional market is an increasingly important priority. In order for SIE to remain competitive and deliver on its commitment to make PlayStation the Best Place to Play, it will reorganize the structure of its regional companies. Effective April 1, sales and marketing divisions that currently exist within Sony Interactive Entertainment America (SIEA), Sony Interactive Entertainment Europe (SIEE) and Sony Interactive Entertainment Japan Asia (SIEJA) will report directly to Jim Ryan, Deputy President and Head of Global Sales and Marketing, SIE. In order to ensure coordination between organizations and support functions that are overseen locally, John Kodera, President and CEO, SIE, and Jim Ryan will assume the role of executive in charge of regions, Kodera with responsibility for Americas and Japan Asia and Ryan for Europe. Current SIEJA President Atsushi Morita will report directly to Kodera to support management of cross-functional activities for the Japan Asia markets.
Increasingly, the value of interactive entertainment is differentiated by the broad spectrum and depth of experiences that it provides to customers. As such, SIE's mission to create and develop the most attractive and powerful first party titles has become more important than ever. To fulfill this purpose, also effective April 1, Shawn Layden, current Chairman of Worldwide Studios (WWS) and SIEA President, will concentrate his focus on WWS continuing to provide platform-defining content that helps drive the growth of SIE.
It’s nice to see Sony being proactive in this manner. The company has already tasted the bitterness of failure and come back strong. So clearly those involved will want to stay healthy and competitive as we begin the tentative transition to a new generation.
If yesterday’s PS Plus announcement is anything to go by, the times, they are a-changing.