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Sony Ranked As Activision Blizzard’s Biggest Customer In Terms Of Revenue During 2020

Publishing behemoth Activision Blizzard revealed in its filing to the US Securities and Exchange Commission (SEC) for the FY ended December 31, 2021 that Sony was its biggest customer in terms of revenue for 2020.

As noted by Daniel Ahmad of Niko Partners, Microsoft actually ranked fourth place, so if there was ever any doubt as to Sony’s popularity among Activision Blizzard properties, those reservations can now safely be cooled.

In total, the PlayStation manufacturer accounted for 17% of Activision Blizzard’s total net revenue for 2020, which totals around $1.37 billion. This was followed by Apple (15%), Google (14%) and Microsoft (11%). Last year saw a dip in Sony’s share however, falling to 15% while Apple and Google took 17% each.

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Microsoft announced earlier this year that it is set to acquire Activision Blizzard for an earth-shattering $68.7 billion, with the deal expected to close next summer. This will bring some of the industry’s biggest franchises, including Call Of Duty, Diablo & Overwatch, under the Xbox umbrella.

However, Microsoft chief Phil Spencer has said that Call Of Duty will remain on PlayStation for several more years beyond its current marketing deal; an offer that Sony boss Jim Ryan has labelled ‘inadequate on many levels.

Meanwhile, it is currently unknown what will happen to controversial Activision Blizzard CEO Bobby Kotick following the acquisition. Reports claim he will leave once the deal is closed, but Kotick himself has refused to confirm or deny if he will depart the company at this point.

[Source – Daniel Ahmad on Twitter]