Sony Computer Entertainment America (SCEA) has once again stepped in to defend the price of PlayStation 3, citing the console’s position as a ‘premium product’ justifies its high cost.
Speaking with GameDaily, SCEA director of hardware marketing John Koller said that the firm believes the value PS3 brings transcends any need for a price cut: "We’re monitoring all aspects of the business and we believe the overall value of the box certainly trumps any other move at this point.”
"I can say when we look at all of our platforms, we have to look at them as a business, but we also look at them in terms of where that consumer demand curve is, which is very important. I think a lot of people just say, "drop price, drop price" … but we need to run this as a responsible business."
… we also do believe in the overall value of the box and the perceived value that’s inherent in the PS3 as a premium product is important," he added. "So we’re doing our best to message that."
In case any of you missed it, Sony’s ‘big announcement’ yesterday did indeed turn out to be a price drop, albeit only for PlayStation 2. So, how do you feel about Sony’s stance with the PS3’s price, fellow readers? Be sure to let us know how you feel in the comments section below.