The PS5 is gearing up for its much-anticipated launch in the UK and Europe on November 19, and Sony is looking to strengthen the brand in the region by signing a new strategic partnership with football champions Real Madrid.
Sony Teams With Real Madrid Ahead Of PS5 Release
Speaking in a press release, the hardware manufacturer commented:
Real Madrid and PlayStation have signed a strategic partnership for the Spanish market in a link-up through which the two parties aim to raise the standard and take the world of entertainment and sport to the next level.
The agreement includes Real Madrid’s men’s and women’s football first teams and the basketball team, as well as the whole PlayStation ecosystem, including PSVR and the digital services PlayStation Plus and PlayStation Now. Meanwhile, the partnership sees the new PlayStation 5 and PlayStation 4 become Real Madrid’s official consoles.
The new deal will see Sony selling an exclusive Real Madrid-themed PS4 Pro bundle, which features a copy of FIFA 21 plus a variety of extra in-game goodies. Speaking of FIFA 21, the game is on general release for PS4, PC and Xbox One from today.
[Source – Reddit]