Love them or loathe them, microtransactions are probably not going away anytime soon, and Sony‘s Q3 2020 financial results that the controversial business practice were actually very profitable for the hardware giant for its PlayStation business.
To shine some more detail on this, a whopping 29% of its revenue came from the likes of DLC, game expansions and microtransactions. Not only that, but the figure is actually up year-on-year by 47.1%, generating some $2.45 billion. Blimey!
That’s not the biggest info burst, either. The company made more money from microtransactions on the PlayStation Store than the combined might of physical and digital software sales.
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Sony itself pockets 30% of each transaction made through its digital store, so it’s obviously a very profitable business for the PlayStation maker. When you factor in the likes of FIFA 21 and Fortnite, which have lots of opportunities for users to purchase in-game content, there’s a lot of cash to be made from microtransactions.
[Source – Push Square]