We haven’t really seen Sony’s marketing campaign for the Vita in action yet—even if it is a rather expensive one. SCE seems to be playing their cards very closely to their chest regarding letting people know about what the Vita actually does.
However, it seems as though a recent commercial is trying to give off the impression that the Vita is a great way to keep the competitive edge up on your friends – or random strangers on the bus – with built-in leaderboards and PlayStation Network functionality. Check out the commercial below.
Source: YouTube