Takashi Kiryu, the president of Square Enix, has revealed that the Japanese publisher will be ‘aggressive’ in applying the use of AI in its future development efforts.
Here’s what Kiryu-san had to say during Square Enix’s New Year Letter:
I believe that generative AI has the potential not only to reshape what we create, but also to fundamentally change the processes by which we create, including programming.
We also intend to be aggressive in applying AI and other cutting-edge technologies to both our content development and our publishing functions. In the short term, our goal will be to enhance our development productivity and achieve greater sophistication in our marketing efforts. In the longer term, we hope to leverage those technologies to create new forms of content for consumers, as we believe that technological innovation represents business opportunities.
Previously, the co-director of Final Fantasy VII Remake revealed that it had developed an AI tool for the game that aided in the creation of character facial animation and lip-synching.
[Source – Square Enix New Year’s Letter]