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  2. Current: Tag: AI

Tag: Ai

News

Capcom Exec Says It’s Not Using AI To Create Art, But To Help ‘Unleash The Potential Of Creators’

Michael Harradence / May 21, 2026

Capcom has moved to clarify how it is utilising AI in its development process, insisting the technology isn’t used to create art.

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News

Ubisoft Confirms New Assassin’s Creed, Far Cry & Ghost Recon Games Are Dropping Before April 2029

Michael Harradence / May 21, 2026

New entries in Ubisoft’s Assassin’s Creed, Far Cry, and Ghost Recon franchises will drop before April 2029, the publisher has said.

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News

Sony Details Its Plans For AI In Game Development, Describes The Tech As A ‘Powerful Tool’ To Help Achieve Its Goals

Michael Harradence / May 8, 2026

Sony has outlined its strategy for using AI in game development, making it clear the technology will form a major part of game development going forward.

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News

Take-Two Interactive Has Laid Off Its AI Team

Michael Harradence / April 7, 2026

Take-Two Interactive, the parent company of Rockstar Games, has laid off its AI team.

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News

Krafton Continues AI Push By Promoting Kangwook Lee To Newly-Created Chief AI Officer Role

Michael Harradence / February 24, 2026

South Korean publisher Krafton is continuing with its much-publicised ‘AI First’ push as it has promoted Kangwook Lee, its former …

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News

Todd Howard Says Bethesda Is ‘Being Incredibly Cautious’ With AI And ‘Not Using It To Generate Anything’

Michael Harradence / February 19, 2026

Todd Howard has revealed that Bethesda is taking a cautious approach to using AI, insisting the studio doesn’t use it to ‘generate anything.’

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News

Match Of The Day Commentator Gave EA Permission To Create AI Voice Clone Of Himself To Help With Reading 20,000 Player Names In EA Sports FC

Michael Harradence / February 19, 2026

The commentator for Match of the Day, Guy Mowbray, has revealed that he gave permission for EA to create an AI voice clone of himself to help with recording for EA Sports FC.

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News

SEGA To Use AI In Game Development, But Will ‘Carefully Assess Appropriate Use Cases’

Michael Harradence / December 4, 2025

SEGA has revealed during the publication of its Q2 earnings that it will use AI in game development, only in appropriate cases.

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News

Analyst Says Call Of Duty Is ‘Underperforming’ In 2025 Due To Multiple Reasons, Including Strong Competition & Community Burnout

Michael Harradence / December 3, 2025

The Call of Duty series has been “underperforming” in 2025, according to Rhys Elliot of Alinea Analytics, citing stiff competition and burnout from the community.

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News

The Outer Worlds 2 Director Says ‘You Don’t Outsource The Things You’re Good At To AI’

Michael Harradence / November 28, 2025

The director behind The Outer Worlds 2 has touched on Obsidian’s use of AI, stating the company “should never outsource the things that it’s amazing at.”

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News

Dan Houser ‘Dabbling In Using AI’ For His Next Major Project At Absurd Ventures

Michael Harradence / November 24, 2025

Absurd Ventures’ Dan Houser, previously of Rockstar Games, has said he’s dabbling in AI for his next project, but feels the tech isn’t as useful as some people would have you believe.

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News

Genvid Boss Says ‘Gen Z Loves AI Slop,’ Argues Most Consumers ‘Generally Do Not Care’ About Use Of AI In Games

Michael Harradence / November 19, 2025

The CEO of Silent Hill Ascension developer Genvid has argued that most consumers ‘do not care’ about the use of AI in games, while Gen Z apparently ‘loves AI slop.’

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News

Krafton Has Launched Its Voluntary Resignation Program For Staff As Part Of Transition To ‘AI First Company’

Michael Harradence / November 14, 2025

Krafton has revealed that it has launched its voluntary resignation program for staff, following the company’s decision to transition to an ‘AI first’ outfit.

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News

Take-Two Boss Not Convinced An AI-Developed Grand Theft Auto Game Would Be Any Good

Michael Harradence / October 30, 2025

The CEO of Take-Two has said he feels AI would have a limited impact on video game development, and doesn’t feel a Grand Theft Auto game made with AI would be very good.

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News

EA Management Is Reportedly Urging Staff To Use AI For ‘Just About Everything’

Michael Harradence / October 28, 2025

EA is one of the major players that are embracing the use of AI. Now, a report has claimed that staff are struggling to the demands from management that they use AI for ‘just about everything.’

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News

‘AI Will Make All Game Creators Unemployed’ In 50 Years, Says Nier’s Yoko Taro

Michael Harradence / April 28, 2025

Nier creative director Yoko Taro feels that AI will see all game developers unemployed in 50 years.

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News

Baldur’s Gate III Voice Actor Samantha Beart Says CEOs Want To Use AI To Save Money, Even If It Means Destroying Their Reputation

Michael Harradence / March 21, 2025

A voice actor who worked on Baldur’s Gate III has criticised the use of AI by gaming CEOs, saying they just want to save money, thus destroying their reputation in the long run.

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News

Elon Musk Wants To ‘Make Games Great Again’ By Launching AI Gaming Development Studio

Michael Harradence / February 18, 2025

Elon Musk is setting up an AI gaming studio, proclaiming he wants to ‘make games great again.’

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News

Hazelight Studios’ Josef Fares On AI: ‘Bad Stuff And Good Stuff Will Come Out Of It’

Michael Harradence / February 14, 2025

AI is something that developers need to adapt to, says Josef Fares, who thinks that it will provide both ‘bad stuff and good stuff.’

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News

The CEO Of Take-Two Says Use Of AI Could Increase Employment Productivity And Not Reduce Jobs

Michael Harradence / February 7, 2025

Take-Two boss Strauss Zelnick has said the use of AI doesn’t have to lead to layoffs, but could instead generate more employment.

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News

A New Patent From Sony Suggests A Future Where AI Is Predicting Your Next Move To Remove In-Game Lag

David Carcasole / January 14, 2025

New Sony patent suggests a future where AI is predicting your next move to remove the potential of ever experiencing in-game lag.

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News

PlayStation Chief Hermen Hulst Says It Is Crucial To Preserve The ‘Human Touch’ In Game Development

Michael Harradence / December 3, 2024

Hermen Hulst says there is a need to maintain a balance between using AI and the ‘human touch’ of real developers.

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News

Ex-Sony Boss Shawn Layden Says Relying On Blockbuster Games Is ‘A Death Sentence’

Michael Harradence / October 17, 2024

Shawn Layden, a former Sony exec, has said that relying on blockbuster games is a ‘death sentence,’ lamenting the demise of AA titles in the industry.

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News

Amazon Games’ Christoph Hartmann Says AI Won’t Take Away Jobs As ‘We Don’t Really Have Acting’

Michael Harradence / August 23, 2024

The head of Amazon Games reckons AI won’t impact jobs in the games industry, suggesting ‘we don’t really have acting.’

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News

Sony Removes Neil Druckmann Interview Due To ‘Errors And Inaccuracies That Don’t Represent His Perspective And Values’

Michael Harradence / May 29, 2024

Neil Druckmann’s interview as part of Sony’s Creative Entertainment Vision feature has been pulled by the format holder.

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News

SAG-AFTRA Chief Says There’s A ’50/50 Or More’ Chance For Video Game Actor Strike Following AI Sticking Point

Michael Harradence / March 11, 2024

Duncan Crabtree-Ireland of SAG-AFTRA has said there’s a strong chance that a strike will go ahead

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News

SAG-AFTRA Reaches An Agreement With Replica Studios On A.I. Voice Replication In Games

David Carcasole / January 10, 2024

SAG-AFTRA has reached an agreement with Replica Studios on A.I. voice replication in video games, check out the details for yourself here.

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News

Square Enix Will Be ‘Aggressive In Applying AI,’ Says Takashi Kiryu

Michael Harradence / January 2, 2024

The president of Square Enix has revealed the company is looking to be ‘aggressive’ in its implementation of AI going forward.

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News

Generative AI Can Make NPCs ‘Really Interesting And Fun,’ Says Take-Two CEO Strauss Zelnick

Michael Harradence / November 9, 2023

Take-Two’s CEO has said that NPCs can be made ‘really interesting and fun’ using generative AI.

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News

The Finals Is Using AI Voices Because It “Gets Us Far Enough In Terms Of Quality” Says Embark Studios

David Carcasole / October 30, 2023

The Finals developer Embark Studios has used AI for most of its voice work because for the studio it “gets us far enough in terms of quality.”

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