Ubisoft has changed its swirly company logo, opting for a white instead of a blue design.
“The new swirl is an evolution of our existing logo that marks a new era for Ubisoft, one with an increased focus on live and digital games as well as a player-centric approach to creating immersive worlds,” writes Ubisoft on the official blog.
Giving us further insight into why it’s changed its logo for the first time since 2013, the French publisher and developer said:
“Our new logo is minimalist, modern and monochromatic. It’s a window into our worlds, giving a preview of what’s to come by highlighting the artistry that goes into creating them. The swirl and the letter O are both deliberately created to be reminiscent of hand-drawn shapes and represent our human qualities of enthusiasm, curiosity and the grain de folie that Ubisoft is known for.”
Ubisoft is currently working on Far Cry 5, which was recently revealed with a set of four stunning trailer. In its latest venture, players will come face-to-face with a modern doomsday cult. Ubisoft is also working on a new Assassin’s Creed game called Assassin’s Creed Origins.