The publisher behind Titanfall 2 decided that it would be a good idea to launch in between Battlefield 1 and Call of Duty: Infinite Warfare. That is currently looking like a mistake. While the official numbers haven’t been released by Electronic Arts, it does appear that first-week sales are lower than the original game in the UK.
EA CFO Blake Jorgensen spoke at a UBS conference today and stated that the company is not looking at opening sales, but are focusing on the long term.
“We remind people we’re building a franchise with Titanfall, so it’s not about the first day sales or the first week sales, it’s about the long run.” He added “We’ll do a lot of things with Titanfall to continue to build engagement. We’re going to give away a substantial amount of free extra digital content going into next year and really build the franchise around people and engaging with the title. Because everyone who has played it just loves it.”
EA CEO Andrew Wilson was asked in an earnings call last month if he would do anything different in the future. He stated that although Battlefield 1 and Titanfall 2 “have some overlap”, they “fulfill very different motivations in what a player is looking for.”