Ubisoft‘s latest financial report, a whopping 400 pages discussing its plans for the road ahead, sales, business strategy, and more, has a rather interesting segment discussing the monetisation of its games, believing microtransactions are able to make “the player experience more fun.”
The adoption of monetization and engagement policies that respect the player experience and are sustainable in the long term. At Ubisoft, the golden rule when developing premium games is to allow players to enjoy the game in full without having to spend more. Our monetization offer within premium games makes the player experience more fun by allowing them to personalize their avatars or progress more quickly, however this is always optional.
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Microstransactions have been one of the most widely criticised modern practices in video games to date, with EA in particular among the most prolific companies to implement them in its games. Clearly, people are wiling to part with their cash; for example, Blizzard reportedly earning $150 million from Diablo IV microtransactions since its June 2023 release.
On the flips size, developers such as Hazelight Studios have pledged never to adopt the practice, with founder Josef Fares stating earlier this year that its games “will never have microtransactions.”
In related news, Ubisoft’s Yves Guillemot blamed the lacklustre sales of Star Wars Outlaws on the waning interest in the Star Wars franchise as a whole during a recent shareholders meeting.
[Source – Ubisoft Financial Report via MP1st]