UPDATE – Ubisoft has issued a statement to The Verge regarding these ads:
We have been made aware that some players encountered pop-up ads while playing certain Assassin’s Creed titles yesterday. This was the result of a technical error that we addressed as soon as we learned of the issue.
Ubisoft later released a statement from the official Assassin’s Creed Twitter account, explaining the error a little more clearly.
We have been made aware that some players encountered a pop-up message in-game while playing certain Assassin’s Creed titles yesterday.
This was the result of a technical error that has now been fixed. Our intention was to display a promotion for Assassin’s Creed Mirage as part of the franchise news in the main menu of other Assassin’s Creed games.
Unfortunately, this technical error caused the promotion to appear in one of our in-game menus instead. We want to ensure the best player experience possible, and these disruptive pop-ups were promptly removed once we learned of the issue.
We appreciate your understanding as we investigate the cause of the issue.
ORIGINAL ARTICLE –
Ubisoft appears to be testing out in-game ads in earlier Assassin’s Creed titles, with videos popping up on social media showcasing an Assassin’s Creed Mirage Black Friday ad appearing in 2018’s Odyssey.
The gameplay video shows the user opening the map during gameplay, only to be greeted by the aforementioned AC Mirage ad. It comes up with an option to buy the game or simply cancel the ad. They choose the latter, and the map opens up as per normal.
Right now it’s unknown if these in-game ads will be implemented into other Ubisoft games, although they fact they exist at all at this point isn’t exactly good news.
Assassin’s Creed Mirage was released for PS5, PS4, PC, Xbox Series X/S, and Xbox One in October 2023, and you can read our full review here.