TGS 2007: Home just got a bit more fashionable

  • Posted September 22nd, 2007 at 14:26 EDT by
  • 8,302 views
  • 55 Comments

Welcome to the world of fashion...well, at least the virtual world of fashion. Earlier this week during the Sony keynote at TGS, Kaz Hirai made a comment regarding downloadable content for Home that could make things really fashionable. “Dress” is going to be an expansion to the PlayStation Home service that will connect real life and virtual world fashion, and it will be a "premium avatar service".

The idea that created Dress is really interesting as it came from the game Tourist Trophy. In Tourist Trophy, gamers were allowed to dress up their bikers in real life clothing brands/gear. Dress will provide the same theme, but of course with much extension. It will be a unique avatar system separate from the default Home avatars. With Dress, you’ll be able to make precise detail customizations to hair style, facial features and body.

Takamasa Shickhisawa, director of Tourist Trophy explained four distinct areas of Dress within the Home realm:

Dress Town will be an area where gamers can enjoy the world of fashion. It is designed to be a virtual mall with clothing shops. Players will enter these stores based on real life clothing brands to make players feel as if they are really out and about shopping for their favorite brands. American Eagle, GAP, Armani, or Express – the possibilities are just limitless.

Dress Studio is the design portion where players will actually be able to create their own brands and designs. With the backing by Sony, players will also be able to send off their creations to real life fashion designers in hopes of their creations becoming real life products.

Dress Museum is a place where players can view the history of fashion. There will be many interactive factors where the players can view famous scenes from movies and famous characters to learn about fashion as well as create ideas for their own designs to take back to Dress Studio.

Dress Park is the community area where players can exchange gifts including clothing. You'll be able to create and participate in fashion shows based off the brands made in Studio.

Dress is expected to become available for download in early 2008, which is also when Home is scheduled to be rolling out.

Source: IGN

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What are your thoughts?

  1. DeadOnArrival06 | DeadOnArrival06

    • 2:31pm BST - September 22nd, 2007

    WTF!? I want games Sony, I don't want to play dress up!

  2. killercop | killercop

    • 2:31pm BST - September 22nd, 2007

    Sounds like Home is getting bigger and bigger...

  3. Quijiba

    • 2:31pm BST - September 22nd, 2007

    sounds pretty cool.........its always fun to dress up your avitar

    if u dont like it then dont play it

  4. scoob1 | scoob1

    • 2:40pm BST - September 22nd, 2007

    this just added more 2 home keep it coming and the sales will follow 

    1FAM R6V

  5. Pablo0620 | Pablo0620

    • 2:52pm BST - September 22nd, 2007

    Home is going to be huge

  6. oopsadoops | hbears93

    • 2:55pm BST - September 22nd, 2007

    then dont download it dead. this looks real cool. hope they include skate brands

  7. darkiewonder | DMPrince

    • 3:03pm BST - September 22nd, 2007

    hhmmm. Dress Studio. I LOVE That idea. I don't care what others say.

  8. IONIXX | IONIXX

    • 3:15pm BST - September 22nd, 2007

    i know isn't it great. and this is just another example of how amazing the ps network is.

  9. XenoSilvano | XenoSilvano

    • 3:17pm BST - September 22nd, 2007

    am I the only one who w about this monnths before everyone else?

    big woop, this is old news knew this 5 months ago. I hope www.cin2.com is in there.

  10. gingo | gingo

    • 3:48pm BST - September 22nd, 2007

    psn id: gingo... sounds decent but i dont want to have to pay al ot just to get some new clothes for my avatar

  11. PS3KillZass23

    • 4:14pm BST - September 22nd, 2007

    sony always make new innovations.

  12. selfish

    • 4:31pm BST - September 22nd, 2007

    Sony is doin' it real B.I. and this new feature is wonderful for us gamers because fashion freaks will spend real dough to provide more free features such as free MMO's etc. So don't knock it and you don't have to download it as it will be in exansion pack form. Also the great idea I like is the fact that sony will break bread to help back your design co., this is what the psn is supposed to be about connecting & expanding...

  13. galaxyman14 | Apollo15

    • 4:57pm BST - September 22nd, 2007

    I don't want this s*** sony! How about you focus on your current projects and products instead! You could start by releasing Firmware 2.00!

  14. thegame97338 | G_PIG79

    • 5:07pm BST - September 22nd, 2007

    @DeadOnArrival06: Sony can do more then one ptoject at a time, they're talented, Home will be the next big thing, so roll with them, or get the f**k out of the way...

  15. DeadOnArrival06 | DeadOnArrival06

    • 5:49pm BST - September 22nd, 2007

    Take it easy, Game. Holy Sh!t can't someone post their opinion on this site without getting stomped on?! F* ck. Sony needs to focus on pushing out their games at the best quality possible if their planning on overtaking the competition,  not sitting around playing let's dress the avatar!

  16. alchemyuser1 | alchemyuser1

    • 5:56pm BST - September 22nd, 2007

    wow! Sony said ps3 is not just a gaming system from the beginning dont you fokers listen

  17. Battlecraft

    • 5:56pm BST - September 22nd, 2007

    sounds like Sony is trying to attract more girls & homosexuals

  18. DeadOnArrival06 | DeadOnArrival06

    • 5:58pm BST - September 22nd, 2007

    HAHAHAHA.....Now it looks like you'll be the next target for that remark. HAHA.!

  19. alchemyuser1 | alchemyuser1

    • 5:59pm BST - September 22nd, 2007

    lol INC= I need cok!

  20. QuickSilverD | QuickSilverD

    • 6:36pm BST - September 22nd, 2007

    Didn't second life had a similar system?

  21. Gero | Gregero

    • 6:38pm BST - September 22nd, 2007

    Wonder if Aqua and Afrika are going to tie in to Home.

  22. Nosferatu

    • 9:23pm BST - September 22nd, 2007

    i have a feeling gap and american eagle and brand names they may try to sue sony if they cannot get any sum of the money sony will be making off of it. I dunno how all that works but thats interesting.

  23. soket

    • 9:25pm BST - September 22nd, 2007

    Nothing new, this stuff's been in games for years. 

    If you don't believe me look up a game called SecondLife.

     

    Please stop posting retarded remarks. 

  24. InfernoReaper | GrimDarkling

    • 9:49pm BST - September 22nd, 2007

    Ha.  Just as I predicted on Sept. 11. www.psu.com/Rumor--Sony-to-play-Dress-up--a0001275-p0.php

    Anyway, I like the idea of creating my own clothing, because I doubt I'll like any of the s**t put up there.  I'm just curious as to how many gamers actually wear Abercrombie or those other conformist clothing lines.  I can't see any self-respecting gamer sitting down for hours gaming with 3 Easter-colored shirts and preripped, prefaded jeans.

    @Nosferatu: I'm sure AE (American Eagle), GAP (G** and Proud), and other companies will have to pay a royalty to put their stuff up on there.  I'm sure if you shop in a particular store, they will get the money.   I'm sure Sony knows to cover their a**es by now with all those lawsuits in the past year.

    P.S. I hate this f***in' censoring.

  25. fyaman

    • 9:50pm BST - September 22nd, 2007

    I had a feeling the PS3 was gay, but this removes all doubt.

  26. Lp47PS3 | Lp47

    • 10:27pm BST - September 22nd, 2007

    the more content the better, im not complaining, it will open home up to bigger audiences, including girls.

     

  27. Kojiro000 | ShinKojiro

    • 11:01pm BST - September 22nd, 2007

    Girls play video games? o,o. j/k of course they do. just not alot of them.

  28. Alpha2

    • 12:25am BST - September 23rd, 2007

    This would certinaly help inspire more girls to play the PS3, as if Home itself wasnt enough of course. It factors into a lot of customization desires too. I just hope the interface is quick and easy to use or people will tire of it quickly even if they wanted to use it to begin with. "Second Life" has a similar set up as does "There". In "There" there was an in game ecconomy that was based on making custom clothes and vehicles, they gave you software to construct the stuff but it wore me out because it too so long to make and the money they were asking to buy the base blueprints to build on was too much.

  29. Babiloo | XavierHarkonnen

    • 12:41am BST - September 23rd, 2007

    why not just go out and buy s*** 4 real?

  30. danny_in_nj

    • 3:17am BST - September 23rd, 2007

    i hope they got virtual s?? in the home like redlightcenter lol lmao

  31. meeeeeemo

    • 5:42am BST - September 23rd, 2007

    My avatar will be a nudist !! i will boycot the mall and focus on gaming !! :)

  32. blachaze | blachaze213

    • 5:49am BST - September 23rd, 2007

    this is pointless crap in my opinion.

  33. tegesh

    • 6:09am BST - September 23rd, 2007

    One word only.........gaaaaaaaaaaayyyyyyyy

  34. Official Blue | OfficialBlue

    • 6:34am BST - September 23rd, 2007

    Armani has my name all over this! hehe

  35. Kane | walle

    • 8:06am BST - September 23rd, 2007

    Damn i get annoyed with you guys that get annoyed by this. You know that Sony is not one person working on one thing at the time? Well that's the case. It's not like they all focused on 'Dress' to get it finnished before Firmware 2.0. They are working on things paralelly. Stupid americans. No offense to you smart americans. I know there are smart ones too. :D

  36. Battlebum | Maestro_

    • 10:38am BST - September 23rd, 2007

    thats tight home is getting to be very big!

  37. DeadOnArrival06 | DeadOnArrival06

    • 11:19am BST - September 23rd, 2007

    I just can't wait to get a virtual lap dance and particiapate in a virtual drinking game! Home is going to be so cool!!!! Take that Xbox Live, you boring S.O.B.s! While they're messing around with text messaging, I'll be getting me some virtual nookie while sporting American Eagle!!!

  38. MajesticEdge

    • 1:19pm BST - September 23rd, 2007

    Come on guys, why does this have to be "gay". It isn't like Sony is focusing all of their attention on "Dress", its just another avenue for Home. Don't like it, don't download it.

  39. NY_Young1 | NY_Young1

    • 2:05pm BST - September 23rd, 2007

    Damn!!!! Sony always delivers something big to the table.

  40. ps3fan16

    • 2:25pm BST - September 23rd, 2007

    cool thing to do outside of gameing

     

  41. galaxyman14 | Apollo15

    • 2:43pm BST - September 23rd, 2007

    I understand that Sony wants to shove this idea that the PS3 isn't a gaming console down our throats, but they should really focus on the games and the functions already present in the system. In game XMB, a better browser, an upgraded store, and better games should be at the top of their list of s*** that needs to get done. I don't care about playing dress up, I WANT GOOD GAMES! It's been an entire f-ing year! Sony should pull it's s*** together and start working to make a better GAMES CONSOLE. They seem to have been distracted along the way.

  42. debamf

    • 4:21pm BST - September 23rd, 2007

    I hate the fashion industry but if there are fashion freaks who'll spend money on pretend clothing just because of a tag and they keep HOME running, then its OK with me.

  43. Ljwinter | Ljwinter

    • 4:35pm BST - September 23rd, 2007

    Sounds like some more BS to spend money on. I bet they will charge like $3-$5 for a pair of jeans.....home is only going to be cool for like...3 months and then what?? Where are the games and REAL features for they system? How hard is it to let us listen to our own music while playing a game? How about having a chat with someone over a game or reading/sending messages?? How about a buddy system that ACTUALLY WORKS!!!! But hey...who wants all that (that came with the "other" system since day one) when we could always dress up imaginary people and spend money on pointless things. Way to go Sony.

  44. DeadOnArrival06 | DeadOnArrival06

    • 5:12pm BST - September 23rd, 2007

    Well said, LJwinter.

  45. incredibilistic

    • 7:41pm BST - September 23rd, 2007

    While the idea is more Barbie than (Street Fighter) Ken the idea has a lot of potential to get more attention to those non-gaming companies Phil talked about when first introducing the concept of Home.

    It could also give the PS3 more media attention by combining Dress with shows like Heidi Klum's Project Runway (my wife watches so subsequently I have to watch). This and a game like SingStar will also have great marketing properties for tie-ins with American Idol. Imagine contests from Home where people can submit videos of them singing songs that the contestants sang the week before. Then winning real world prizes like cash, cars, or a free trip to the finale.

    Anything's possible. While Dress doesn't get my juices pumping to become a virtual Tommy Hilfiger it does have the potential to bring the casual gamer onto the PS3. It seems to be working for Nintendo.

  46. k_nice_66_11_77 | k_nice_617

    • 7:46pm BST - September 23rd, 2007

    just give me a lacoste shirt, some girbauds, and a pair of J's and I'll b good!!!!! o yea, LJ, just be patient and look @ the bigger picture, many things are coming to fruition....and thats from functionality, all the way to games....

  47. JD-82 | JD-82

    • 7:49pm BST - September 23rd, 2007

    Sheesh...why is everyone so up in arms about all this?

    Look at it this way...if you have an xbox you have to pay M$ for new avatar images...you usually get 4 or 5 in a pack for something like 100 to 150 M$ points...that translates at about 85p - £1.27 roughly...

    Now this is clearly a fairly good business model because it works...people pay £40 a year for the "privelage" of playing games against their mates and then continue to pay more for new themes and gamer pictures...  However Sony are already giving us free online multiplayer, free access to Home and giving you the OPTION to buy further upgrades and more bits to it...if you buy bankshot billiards on the Xbox Live it'll cost you 800 M$ points (about £6.80) for EVERY person that wants to play. Now ,would you be willing to pay that same price for a pool table to put in your Home space to allow you and ALL your mates to play pool? a one off price gives the same enjoyment but means that your mates can then buy a different game, an air hockey table, an arcade machine and so forth so everyone can play without losing a fortune.

    When it all comes down to the bare bones, Sony already give us a lot of free content and access so I'm more than happy to fork out a little bit for some funky clothes for my avatar and to make my Home space habitable...if anything it's a bit of a thank you towards Sony for giving so much to us already...

  48. Atreides

    • 1:48am BST - September 24th, 2007

    Those idiots who keep saying "I want good games!"  you seem ignorant of the fact that SONY DOES NOT MAKE GAMES.

     

    Sony does own a couple child companys, like SOE that develops and publishes games, but they do so independantly of Sony.  They are not paid by nor managed by Sony.

     

    So get over it.

  49. whantwhant

    • 9:08am BST - September 24th, 2007

    playstation why are you losing use down it semes like its all the time now we just carnt truset your relese dates any more wich i think is bad for a company your size

  50. Jbthegreat

    • 10:38am BST - September 24th, 2007

    gay

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