EA's operating margin damaged by PS3 sales
- Posted August 2nd, 2007 at 12:09 EDT by Mike Harradence
- 14 Comments
Electronic Arts CEO John Riccitiello has conceded that sales of PlayStation 3 have fallen slightly below the company's expectations, which he in turn felt contributed to a recent fall in the publishers operating margins that dropped from 20 per cent to 5 per cent since the previous console cycle.
Speaking during a quarterly conference call, Riccitiello observed how the next-generation market is currently taking longer to gain momentum compared to the previous console cycle, which was ultimately won by Sony's PlayStation 2 console.
"Point blank, this cycle is developing quite differently than the last cycle. The next-gen hardware build is going a little more slowly”, he said, noting how EA supported PS2 in a "gigantic way”.
The PS3’s performance to date has been somewhat more reserved than anticipated however, with Riccitiello stating, "This time, there's been some unexpected strength with the Wii and the PS3 hasn't--yet--performed as well as we expected it to. That probably has a bigger impact than any other factor on our margins."
However, he is confident that the release of titles such as the highly anticipated Grand Theft Auto 4 will be a "double positive" for the both the company and games industry, in addition to stimulating lagging hardware sales.
"Great software sells hardware," concluded Riccitiello.
Source: Next-Gen.biz
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Comments
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rossinator_99
- 7:30am EDT - August 2nd, 2007
- 1
so does this mean that as ps3 owners we won't be getting all those great EA sequels? becaue i know they put alot of time into those and everything.
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Sniperwithacause |
Sniperwithacause- 7:35am EDT - August 2nd, 2007
- 3
Their all so money hungry it unreal!
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anonymousaversa
- 7:40am EDT - August 2nd, 2007
- 4
McFart, my thoguhts exactly. Stop putting out complete CRAP in the form of Xbox360 ports, and you'll see results. He even says himself. "Great software sells hardware." Well...make good software. I wonder if these executives have any clue what's going on in gaming. Honestly, wake up EA.
And Jack Tretton going from Microsoft to EA will definately not help this situation. How sad.
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anonymousaversa
- 9:26am EDT - August 2nd, 2007
- 8
woops! I meant MOORE from microsoft, not Trenton from Sony...typo, my fault
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mikeghtmare
- 9:48am EDT - August 2nd, 2007
- 10
Weren't most, if not all, EA games multiplatform last gen? If they "supported" sony was because the xbox came later, but as soon as it came out they went multiplatform. They should start making good games if they expect to sell.
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InfernoReaper
- 2:46pm EDT - August 3rd, 2007
- 14
"Great software sells hardware" No 5#!7?! If you can't spend the time to make worthwhile ports, then just shut your mouth and find someone else to blow.
This will permanently ban this user and delete all associated comments. This action is irreversible, are you SURE you want to do this?!


