SCEA's Jack Tretton 3rd party support, PS3 and more
- Posted December 18th, 2007 at 04:26 EDT by
- 18 Comments
Working with Sony for 13 years, primarily as the company’s Sales Director, Jack Tretton finds himself as the President and CEO of Sony Computer Entertainment of America.
As the sales director for Sony, Tretton saw himself engulfed with the PlayStation and PlayStation 2 brands, which both saw tremendous dominance in the industry. As the CEO and President, he now finds himself dealt with tremendous pressure in which he must bring the PlayStation 3 and PSP to the top of their perspective markets.
In an interview with, Tretton discussed a number of topics such as his earlier days in the business; to his most anticipated PS3 title, which he revealed was Gran Turismo 5. What really stood out were his comments about 3rd party support and the PS3’s presence in 2008.
When asked about 3rd Party support for the PS3, Tretton responded most proud manner with:
“We hear better and better things from the third party publishers every day. We are meeting with them on a regular basis and are getting a lot of feedback from them in terms of their needs. We are now starting to see developers creating games on PS3 and then porting them to other platforms such as EA's Burnout.”
“Developers are telling us that they are starting to create their games on PS3 first and take advantage of the hardware capabilities and then port down to other platforms so we are seeing tremendous progress from the third party community in terms of what they are able to do with our development kits. You will see some very nice things in 2008 coming from our third party partners in addition to what you will see this holiday.”
As for what will make people want a PS3 in 2008, Tretton ended by saying:
“People want and need the PS3 when they truly understand PS3's capabilities. If you get a controller in your hand, you start to play a game that takes advantage of PS3 technology, then you get online to download some cool content that compliments something that you're playing or introduces you to some games that you haven't seen before, then you start interacting with the multimedia capabilities of the machine and see how easy it is to download video and music and pictures.”
“Lastly, you pop a Blu-Ray movie into PS3 and then you realize that you have an extremely powerful machine that can meet the vast majority of your entertainment needs. If you want the most technologically advanced gaming system that will stand the test of time for the next ten years and comes with a free online gaming service, then the PS3 is a perfect choice.”
- 11:30pm EST - December 17th, 2007
The general question is how many developers are willing to develop first for PS3 then port there games to the 360. Its been the other way around thus far. Not only that, in order to regain both consumer and developer confidence back, Sony has to release there major AAA titles and of course the elusive Home.
Blu-ray thus far is fine, however I continually stress the need for them to begin the transition of applying season and movie trilogy sets onto Blu-ray in order to capture the remaining market and also lower the price to compete with this of DVD.
- 11:36pm EST - December 17th, 2007
right on man... alot of ppl underestimate the power that the PS3 holds and swear that the 360 is better because most titles look better on it... if only they really knew... wait till 4D comes into perspective, we'll see where the 360 stands... lol... oh yeah baby....
Sniperwithacause | Sniperwithacause
- 11:46pm EST - December 17th, 2007
yes, ps3 is the perfect choice
- 12:02am EST - December 18th, 2007
@Uncool....probably not the company who want money right away..they always take the easy way out.
Well i hope the 3rd party get their act together cause the ps3 has far to much potential to forgoe
- 12:44am EST - December 18th, 2007
PSN ID: Algonath / Gamertag: Algonah.......I could not agree more with Jack. He speaks of truth.
- 1:26am EST - December 18th, 2007
4D is all ready used in those explosive, crash scenes on MotorStorm.
- 2:09am EST - December 18th, 2007
did anyone happen to read that interview wit tretton and some noob who tried to tell him that HD DVD was doing better than blu ray and jack just owned him terribly
- 2:39am EST - December 18th, 2007
Erm sorry 4D, what are you lot on about? The 4th dimesion is time you dimmocks!!! Therefore I humbly submit that every game EVER has had an element of the 4th dimension in it because they all take time. However if you're going on about the emulation of a living breathing world that changes with time then the closest we've come to that in Oblivion but even that game in reality is a series of static routines. The amount of hyperbole pumped out not only by the games companies themselves but the fan boys is amazing!!! Motorstorms crashes are 4D... hilarious.
- 2:51am EST - December 18th, 2007
bluesuedeshoe is right...... 4D IS TIME and it hasnt been implemented on any game as of yet maybe we just might be seeing it on GTAIV or FFXIII/FFVersusXIII. This could interesting to if the PS3 can pull this off. Developers just needs time.
- 6:47am EST - December 18th, 2007
psn id: gingo.... it was only going to be a matter of time before developers started using ps3 first then ported to the 360, the demo of burnout is awesome and may be one of the few EA games that i buy
- 7:24am EST - December 18th, 2007
Remember back in summer when sony said they are working with Dev's on developing issues and the kit, maybe we are finally seeing it bare fruit, if you will. :D
- 7:59am EST - December 18th, 2007
Now that's what i'm talkin' about.That's how Sony should market it's console; with the details.
- 8:26am EST - December 18th, 2007
Agree with gingo about eventually using the PS3 as the lead platform, but when developers start to use more of it it will eventually leave 360 behind (remeber it's capabel of more)
- 8:41am EST - December 18th, 2007
There are two matters as far as Sony is concerned that they need to focus on. The delays, although mostly the responsibility of the third party developers need to stop. If there were any way for Sony to step in and block release date anouncements until they are confirmed definite on the inside, that would break the trend that has been hurting sales.
Next, much work needs to be to get PS3 exclusive content for multi platform games. For example, Cratos in Soul Calibur 4 for PS3. Things like that. Keep that going and advertise the heck out of it.
- 8:49am EST - December 18th, 2007
PS3 is the perfect choice for multimedia center... games, blu-ray, internet brower, DVD player, CD player, video chat, and much much more.
360 is more of a gaming system only... still love both.
- 9:58am EST - December 18th, 2007
In terms of multimedia features thats ever epxanding, yeah pretty much the PS3 takes the cake for it. Developer confidence in there IP's (whether new or old) is really important. If this becomes solidified by Sony selling close to there target mark of 10-11 million units then yes don't be surprised to see porting's of multiplate games start with PS3 and end with the 360 or Wii.
- 9:59am EST - December 18th, 2007
Technically 4D textures have already been implemented they just dont have the wow factor that people are expecting.
- 12:09pm EST - December 18th, 2007
PS3 is the real next generation console. O_O
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