Join the 'Epsilon Program' - Rockstar's Grand Theft Auto V viral campaign kicks-off
- Posted August 1st, 2012 at 13:44 EDT by Steven Williamson
- 4 Comments
Rockstar has rolled out a clever viral marketing campaign for Grand Theft Auto V, which focuses around a fictitious American religion that preys on the vulnerable.
A website for the ‘Epsilon Program’ has cropped up online asking readers to “Join us in something special and become one of the children of Kraff.” There’s a page for donations to the cult and a Testimonial section from those who have already joined up.
It’s within the testimonials page where we discover that Rockstar is behind the ‘Epsilon Program.’ Take a look and you’ll notice that all testimonials given hail from people who live in areas within the Grand Theft Auto universe.
A twitter account (@EpsilonToday) has also been created to help spread the site across the web. So far there’s only a handful of tweets, including “As of today, we are the fastest growing religion in America. #FACT #KIFFLOM.”
There’s currently no release date for Grand Theft Auto V, though we do know it will be announced by November. Check out our GTA V hub where you want find rumours, but all the facts and official details you need to know about Grand Theft Auto V so far.
- 4:47pm EDT - August 1st, 2012
I'll do my best to stop as many people as I can from buying a game where you're rewarded for doing crimes, assaulting innocent people and stealing and destroying cars - which non rich people need to go to work with and spend years to afford
- 8:05pm EDT - August 1st, 2012
I'm hoping Tenth that's a joke?
1solidsnake | solid1snake67
- 8:45pm EDT - August 1st, 2012
is number serious?
rosa-rio | an1mu5-187
- 4:23am EDT - August 2nd, 2012
lol the post above mine reminds me of a commercial that plays three or four times during a late night show, it's good advertising because i'm tired and impulsive... and I think i'll take three pair of the true religion... and i notice that people rarely post anything after it too. I'm sure they're all just placing orders lol. Just kidding people
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