Microsoft shoots down Blu-ray 360 rumors

Yesterday reports hit the Internet that Microsoft would be announcing a Blu-ray enabled Xbox 360 for Christmas today around 9am PST.

According to the rumor, the price of the new SKU would be less than an Xbox 360 Elite, giving it perhaps a leg up on the PlayStation 3. However, Microsoft’s Entertainment Devices Division boss Robbie Bach was quick to respond stating to the that "there isn’t anything to talk about."

"You have to look at how fundamentally compelling the difference is between a progressive scan DVD player and the picture that it can produce and what you get on a high-definition player," said Bach.

"The reality is there is some difference, but most people look at it and say, ‘I am not going to pay extra for that.’”

So according to Bach, there is only "some difference" between DVD and Blu-ray picture and audio quality and it’s not worth the extra money. We beg to differ, although we’ll let our readers decide that for themselves.

With all the recent speculation and rumors going around since the announcement of Toshiba and the rest of the HD-DVD crew giving up, we wouldn’t be surprised if Microsoft decides to go Blu.

Stay tuned to for more information.