Haruki Satomi, president and group CEO of Sega Sammy, has revealed during the company’s latest financial briefing that Sonic Superstars has gotten off to a slower start than anticipated, although remains hopeful the game will pick up the pace.
Sonic Superstars was released in October, which is a slightly weaker start than we had anticipated. But in reality, when Sonic IP sells the most is mainly November to December, and more than 90% of this title’s marketing cost will be spent in the Thanksgiving and holiday season from November onwards.
Although in the financial results announced today, we are forecasting this title’s sales slightly weaker with the view of the status of start mentioned above, we plan to continue our marketing efforts to sell on the same level as Sonic Frontiers.
We believe that the impact of other companies’ major title[s] released at the same time is significant, but we plan to expand the promotion towards the holiday season, especially in the overseas market. Both the Metacritic score and user score are higher than Sonic Frontiers, and we would like to continue to sell firmly.
Sonic Superstars launched for PS5, PS4, PC, Nintendo Switch, Xbox Series X/S, and Xbox One on October 17, 2023. You can read our full review here. Looking ahead for the venerable platform series, Sega is reportedly going to launch another Sonic the Hedgehog game in Holiday 2024, which also coincides with the release of the third Sonic in theatres.
[Source – VGC]