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Ubisoft Is Moving To Releasing Free-To-Play And AAA Titles Every Year

Update 12/05/21 16:55 – Ubisoft has offered an updated statement on their approach to AAA games and free-to-play titles saying to Eurogamer:

“Our intention is to deliver a diverse line-up of games that players will love – across all platforms. We are excited to be investing more in free-to-play experiences, however we want to clarify that this does not mean reducing our AAA offering. Our aim is to continue to deliver premium experiences to players such as Far Cry 6, Rainbow Six Quarantine, Riders Republic and Skull and Bones to name a few while also expanding our free-to-play portfolio and strengthening our brands to reach even more players.”

Original Story – Speaking during its latest financial results overnight, Ubisoft revealed that the company is shifting away from releasing three-four triple-A titles every year, instead putting more of a focus on producing ‘high-quality’ free-to-play games.

Frederick Duguet, Ubisoft’s chief financial officer, commented:

In line with the evolution of our high-quality line-up that is increasingly diverse, we are moving on from our prior comment regarding releasing 3-4 premium AAAs per year. It is indeed no longer a proper indication of our value creation dynamics. For example, our expectation for Just Dance and Riders Republic are consistent with some of the industry’s AAA performers.

Additionally, we are building high-end free-to-play games to be trending towards AAA ambitions over the long-term. This is purely a financial communication evolution and doesn’t change the fact that we continue to expect a high cadence of content delivery including powerful premium and free-to-play new releases.

We think that we have a great opportunity to meaningfully expand the audiences of our biggest franchises,” he said. “We have taken the time to learn from what we did last year with Hyper Scape. We are also learning of course with the launch we’ll be making of Roller Champions and we’ve been learning a lot with Brawlhalla, which is fast growing.

As previously reported, Ubisoft also revealed during its financial results that Skull & Bones has been delayed once again, while the Prince of Persia: The Sands of Time Remake may also be postponed but will still arrive before April 2022.

[Source – VGC]