PS4 PS5 Tom Clancy's The Division: Heartland Tom Clancy's The Division: Heartland PS4 Tom Clancy's The Division: Heartland PS5 Ubisoft Ubisoft Originals Ubisoft Originals Branding

Ubisoft Takes The PlayStation Studios Approach, Branding Its Internally Developed Games “Ubisoft Originals”

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Ubisoft has confirmed to Eurogamer that all internally developed games from the publisher will now be branded as “Ubisoft Originals”.

Speaking with a spokesperson from Ubisoft, Eurogamer was told that “Moving forward ‘The Ubisoft Original’ mention is attached to all of Ubisoft’s games created in-house by our talented developers.”

This branding was first spotted last week when the company announced Tom Clancy’s The Division: Heartland. Offering a free-to-play experience and a new perspective for the franchise, the game is set to launch sometime in 2021 or 2022.

This branding is curious as currently, Ubisoft doesn’t publish any major games not developed internally, so it could suggest the company will start doing so in the coming years. Or, it could just be Ubisoft’s way of creating a prestige name or title around its games, similar to what both Microsoft and Sony have done in recent years.

This means that games like Far Cry 6, Rainbow Six: Parasite, Roller Champions, Riders Republic, Skull & Bones, Beyond Good & Evil 2, Prince of Persia: The Sands of Time Remake, and the upcoming Avatar and Star Wars games from Massive Entertainment will all feature the phrase, alongside any unannounced games.

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What are your thoughts on this branding and what games do you hope to see from the publisher in the next twelve months?

Source – [Eurogamer]