Uncharted 4 marketing effort will be PlayStation’s largest to date, includes Nate swinging from a rope

Sony U.K. has announced that the company’s marketing effort for Uncharted 4: A Thief’s End will be PlayStation’s largest ever software investment. 

The hotly anticipated PlayStation 4-exclusive sequel, which arrives in stores worldwide on May 10, 2016, will be supported a range of advertising, spanning cinema, digital, in-store, print, TV and more. 

The latest issue of MCV (via VideoGamer) reveals that Sony will be going all-out for Nate’s final adventure, “including pallets with Nathan swinging from a real rope; treasure chest cubes, stand out FSDUs (free standing display units), window vinyls and more.”

Uncharted 4 was hit by some unexpected setbacks earlier this week, when a number of copies were stolen in transit during a violent robbery. In the U.K., CEX even sold a copy of the game two weeks early to a customer, while Amazon shipped some orders to gamers in the U.S. and Germany.

Set three years after the events of Uncharted 3: Drake’s Deception, Naughty Dog’s upcoming action-adventure sequel sees Nate reunited with his long-lost brother, Sam, who along with Victor Sullivan set out on a global treasure hunt to locate the lost riches of Henry Avery. 

Uncharted 4 features plenty of new additions to gameplay, such as improved brawling and stealth mechanics, enhanced AI, and large-scale environments to explore. The multiplayer has also been overhauled, adding AI-controlled buddies and mysticals to wield in battle. 

Naughty Dog has described the game as the final chapter for Nathan Drake, and will also be the Santa Monica studio’s final Uncharted game. However, it hasn’t ruled out the chance of another studio taking over the franchise later down the line. 

The developer admitted it’s difficult to imagine the series without Drake however, and feels it has achieved resolution for the plucky fortune hunter. 

Check out Uncharted 4 in action here.