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Ubisoft CEO Calls Skull & Bones A “AAAA” Game That Deserves Its $70 Price Tag

The day that many, many people didn’t really think would ever come, is almost here, as Skull & Bones will be launching next week at time of writing.

You can even go play it right now, through the Open Beta that’s now live on PS5 and other platforms. It’s a long-awaited, huge release for Ubisoft, but the game still has its fair share of skeptics.

Not just with the game, but with Ubisoft’s approach, since despite it leaning into a GaaS model, Ubisoft is still charging $70 for players to buy it upfront, before they even get into the weeds of microtransactions.

During Ubisoft’s recent Q&A segment of its latest quarterly earnings call, one caller directly asked Ubisoft chief executive officer Yves Guillemot why this is, and why Ubisoft isn’t just making it a free-to-play title to make it more accessible.

“You will see that Skull & Bones is a fully-fledged game. It’s a very big game, and we feel that people will really see how vast and complete that game is. It’s a really full, triple, quadruple-A game, that will deliver in the long-run.” said Guillemot in response.

Guillemot maintains that due to the size of Skull & Bones, it is well worth not only the entry fee, but any other purchases you may make through the in-game store.

It’s a fair argument from Guillemot, and one you could make for more than a few free-to-play games. Some of the biggest free-to-play titles today could do well if they charged an entry fee from the start, considering their scale.

Though it’s also worth noting that perhaps Ubisoft is charging $70 for Skull & Bones because after its marred development cycle, the publisher can’t really afford not to.

No one originally predicted it would take near a decade from reveal to release. Those extra development costs add up.

For Ubisoft’s sake, hopefully players feel that it was worth their $70 (or more, depending on which edition you purchase) when it arrives next week.

Source – [VGC]